It's fucking disgusting what LOCOG and the Olympics entities are getting away with. The event costs money, I get that, but, yeah, there's such a thing as going too far.

And, of course, now that the precedents have been set, don't be surprised when they're perpetuated at future Olympiads.

(And allowing McDonald's license to call itself "The Official Restaurant of The Olympics" is, like someone else said, making smoking the official treatment for lung cancer. Sheesh.)