N4 used radio ads, and we were the first Worldcon to buy Google "adwords." Advertising expenditure is difficult with a Worldcon because there's not an easy (and truly cost-effective) way to find our "niche" in the regional population.
Still, we (N4) budgeted ~$20K for advertising as such (radio ads, Google buy, direct mail, flyers at cons, parties at cons). There was another chunk that could be considered useful in marketing (but not advertising as such), including most of our pre-con publications and our web site.
Unlike ConJose, our publications budget was about 9% of our total expense: about $83K -- but the publications cost was "offset" by advertising revenues of $35K.
I wonder if all of that goes to Progress Reports and the on-site convention publications.
Actually, most of the $$ is spent on at-con publications -- or was for N4. Even after postage is factored in, mailed progress reports accounted for less than half of the publications budget.
no subject
N4 used radio ads, and we were the first Worldcon to buy Google "adwords." Advertising expenditure is difficult with a Worldcon because there's not an easy (and truly cost-effective) way to find our "niche" in the regional population.
Still, we (N4) budgeted ~$20K for advertising as such (radio ads, Google buy, direct mail, flyers at cons, parties at cons). There was another chunk that could be considered useful in marketing (but not advertising as such), including most of our pre-con publications and our web site.
Unlike ConJose, our publications budget was about 9% of our total expense: about $83K -- but the publications cost was "offset" by advertising revenues of $35K.
I wonder if all of that goes to Progress Reports and the on-site convention publications.
Actually, most of the $$ is spent on at-con publications -- or was for N4. Even after postage is factored in, mailed progress reports accounted for less than half of the publications budget.