Was it possible to analyze the effectiveness of those ads at all? I'd love to know what, if anything, worked.
We tried hard to make the Events publications at Interaction self-financing, but of course they wouldn't have been anywhere near so if I'd charged for the hours I spent on the phone and writing emails beating my head against a brick wall. The UK publishers were particularly difficult - while the editors were mostly very keen, the corporate PR people didn't think that Worldcon or the Hugos had any relevance to them. Those of them that had actually heard of the Hugos seemed convinced that the awards were only for American books/authors.
no subject
We tried hard to make the Events publications at Interaction self-financing, but of course they wouldn't have been anywhere near so if I'd charged for the hours I spent on the phone and writing emails beating my head against a brick wall. The UK publishers were particularly difficult - while the editors were mostly very keen, the corporate PR people didn't think that Worldcon or the Hugos had any relevance to them. Those of them that had actually heard of the Hugos seemed convinced that the awards were only for American books/authors.