Or, like me, you run a North American PR campaign using every fan you can find, and the cons you cover involve every con they go to. Of course for Interaction we had no choice, but I think the concept remains sound for any Worldcon. In fact I think L.A.con IV could have benefited from such a PR campaign. This answer goes much deeper of course, and I have some strong opinions on the matter, but that's another conversation.
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