Yes, and if the word AWARD in the logo were in lowercase, you'd have very good grounds for twitting me about it. But I don't think I've seen too many people put HUGO AWARD in all caps in the middle of a sentence. And if they were consistent about it &emdash; say, listing a group of awards as HUGO Award, NEBULA Award, ACADEMY Award, and so forth &emdash; I could grant them at least consistency if not much intelligence. I may be wrong, but it seems that the Hugo gets singled out for special treatment by people who aren't aware of why it's called that. That is, perhaps, a failure of our Hugo Award Marketing, although we do talk about it on the web site.