There's some rhyme/reason to the tracking of their own mugs for refills:
(1) they have an idea how many should be in use based on previous sales
(2) as long as they are the same size over time, they know the cost of filling that mug
(3) it's advertising (in a convoluted way) and encourages the drivers/regulars to use the Pilot mug vs. a generic one...showing popularity of their coffee when the the mug-user is elsewhere using it.
Where they are missing the boat is the encouragement of refills in any mug (like AM/PM). With the new computer touchscreen registers, it would just be a buttonn REFILL and a second option of PILOT/OTHER 16-20oz/OTHER 24-36oz/OTHER 52oz. (Or some combo there of) And as my instructor at CalPoly said: pennies aren't worth tracking when you are dealing with millions of dollars, so averaging each of those groupings for cost analysis vs. revenue/goodwill -- it's a no brainer to us non-beancounters.
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timeasmymeasure
no subject
Date: 2011-06-19 04:19 pm (UTC)(1) they have an idea how many should be in use based on previous sales
(2) as long as they are the same size over time, they know the cost of filling that mug
(3) it's advertising (in a convoluted way) and encourages the drivers/regulars to use the Pilot mug vs. a generic one...showing popularity of their coffee when the the mug-user is elsewhere using it.
Where they are missing the boat is the encouragement of refills in any mug (like AM/PM). With the new computer touchscreen registers, it would just be a buttonn REFILL and a second option of PILOT/OTHER 16-20oz/OTHER 24-36oz/OTHER 52oz. (Or some combo there of) And as my instructor at CalPoly said: pennies aren't worth tracking when you are dealing with millions of dollars, so averaging each of those groupings for cost analysis vs. revenue/goodwill -- it's a no brainer to us non-beancounters.