I Have Seen the Future...
May. 13th, 2006 10:13 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
...of SF conventions and fandom, and it frightens me. Any of you who think I'm a lunatic for trying to do anything I can to drive down the cost of Worldcons and that $200 is a bargain for what it provides (I know it is, but how do you prove that to anyone who isn't already an insider), go look at this Journal and this one for a glimpse of what people really want.
Among the tidbits: regarding the local 400-person SF con, currently costing (Canadian)$50 at the door, one person in particular said that the most s/he would consider reasonable for an SF convention of that size would be $15, tops. Maybe $7.50 for a single day.
Here's another particularly depressing post:
Among the tidbits: regarding the local 400-person SF con, currently costing (Canadian)$50 at the door, one person in particular said that the most s/he would consider reasonable for an SF convention of that size would be $15, tops. Maybe $7.50 for a single day.
Here's another particularly depressing post:
Basing a convention around bringing people together to chat won't work anymore. It was fine in the eighties, but we have the Internet now. I can get together to "share my fandom" with people in Panama, Poughkeepsie, or Paraguay for, essentially, free.I hate to sound like I'm grousing about the younger generation, but if this is really what the next generation of would-be fandom thinks, We Are Doomed.
I'm not sure where the "potluck" analogy came from, but I don't care for it. Not because it's not an apt simile for Con-Version's vision, because it is. Rather, because potlucks only succeed when every attendee does an equal amount of work. I don't want to do work in order to go to a con. If I wanted to do work, I would join the concom. I pay $50 to have work done FOR me. I give you money; you show me things.
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Date: 2006-05-13 06:02 pm (UTC)no subject
Date: 2006-05-13 06:08 pm (UTC)no subject
Date: 2006-05-13 06:07 pm (UTC)In general -- media cons (or media-based cons) will *always* draw from a larger pool than literary based cons. Hell, that's been true forever (The concept of shakespearean "penny seats" feeds right into that).
Does that mean Literary Cons are dead? I doubt that. Does it mean they're likely to have smaller attendance if they don't expand, even a little bit? Sure.
So some cons will continue to be small and literary and others will be HUGE and media based -- and, I suspect, some cons will find a happy medium with BOTH the Literary and the Media aspects represented -- making room for more than one kind of fan.
Good heavens, remember when "Gaming" was a dirty word? Sure, it still is to some, but I see more cons with good gaming tracks and gaming rooms I'm *not* afraid to bring my 10 year old Daughter into. That's progress (and yes, i know not everyone likes progress) -- it recognizes that geeks come in multiple flavors and like different things and that even those of us who are hard core LitCon lovers, like dropping in for an interesting game every now and then. Norwes did a GREAT job on that (from the casual gamer perspective) this year.
I honestly thing the argument over Con-Version (at that journal) is about a con that is in transition -- the arguments sound *very* familiar.
Now -- the problem with Cost at the Door becomes a real sticky wicket, depending on what you want to offer, who you want to invite and where you're located.
Any city that has a Big Con that only charges $7-$15 at the door makes it MUCH harder for the $50 weekend to happen. Is $50 a good deal? Sure -- but selling that idea becomes harder in light of the local Big Con that is cheap as heck. So -- the need for differentiation becomes larger.
I don't think We're Doomed -- I do think we may need to re-think some of our assumptions :>
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Date: 2006-05-13 06:24 pm (UTC)no subject
Date: 2006-05-13 08:08 pm (UTC)I realize that Worldcon is expensive at $200 for five days, and would feel more comfortable if it were $125 -- inflation-adjusted, it's what I paid 1984 at the door -- but being told that such an event should cost at most maybe $50 for all five days is croggling.
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Date: 2006-05-13 06:30 pm (UTC)Established cons have a very hard time adapting and changing. Everything does cost money. But if you try to cut out the masqerade or dance (to cut costs or allocate funds to something more popular) you get people screaming bloody murder. It is easier for a new con to just not have them in the first place.
If I wanted to do work, I would join the concom. I pay $50 to have work done FOR me. I give you money; you show me things.
This isn't a next generation thing. I know people in my generation who have said exactly that. It's not that they don't understand the concepts of community or volunteering. It's more that in the current state of society their free time is rare and almost priceless. They are very careful where they spend it and it's certainly not for just giving away anymore. This is hard for us to see because fandom is so important to us that this is where we chose to "spend" our precious free time.
Perhaps the conventions we "grew up with" will die over time but there are newer, more specialized, cons that are doing gangbusters. Last weekend I went to our local Anime con that had over 11k attendes. Furry cons have popped up all over the place. We(fandom)are not doomed, we will continue to go on, just in a different form.
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Date: 2006-05-13 08:18 pm (UTC)If it weren't for the fact that it happens the same weekend as BayCon, I'd be inclined to go get involved with running FanimeCon just so I could find out how the heck they manage to organize a Worldcon-sized event every year. And I mean on a nuts-and-bolts level: what does the budget look like, how are the pieces organized, and so forth. I know this stuff for a Worldcon, and despair over how to lower the costs so we could make the event more accessible to more people.
As it stands now, I think we're paying a premium to keep these conventions "ideological pure."
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Date: 2006-05-14 02:01 am (UTC)On the other hand, what really serves as an extra income source for them is the Dealer's Room. I don't know offhand what the space rate is, but per scuttlebutt from people with spaces I believe it's considered on the high side...and they've got a *lot* of space. 52 aisles, each 100 yards long, spaces on both sides of each aisle. Some of it is the non-revenue generating Artists' Alley, but they're making a *lot* every year from that room.
However, people tend to forget in these days of 100,000+ attendance "Nerd Prom" that San Diego started out as a tiny little local comics con, drawing a few hundred folk. They didn't jump from 300 to 100,000 overnight, but fairly gradually grew. It didn't hurt that the location and timing, as well as the organization, got them a rep early on of being one of the best comics conventions, which is something that can feed on itself and lead to more industry types and general attendance showing up (see Boskone: The '80s or Minicon: The '90s).
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Date: 2006-05-14 04:41 am (UTC)I have suffered through some really painfully unorganized WorldCons, while gritting my teeth at the registration fee. I have also suffered through my share of excruciating media shows (any Wizard World-run show is pretty awful). Whatever the guys at San Diego Comic-Con have, I wish they;d bottle it and sell it to other con committees.
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Date: 2006-05-14 05:01 am (UTC)I'd strongly argue that the program is not anywhere near 40% literary though. Even if you count comics as literary, a lot of that programming amounts to company promotion panels ("What's New in the DCU", "Spider-Man In the Next Year", etc.). They're also not immune to organizational problems. For the past several years, with last year reaching a peak, Pro Registration has had lines/delays on Wednesday that'd cause Worldcon Registration folk to be talked about for years after.
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Date: 2006-05-14 05:08 am (UTC)Didn't Comic-Con used to mail pro-reg? i seem to remember that. I never had to stand in the pro line; I always got extra exhibitor badges for my staff and volunteers, even if it cost more. There's never a line for exhibitor badges, and we could have them sent to our hotel room.
But Comic-Con is going to have a problem soon; they had to cap their attendees for the first time last year. I think they've opened all the halls already too, so God only knows where they're going to get more space. There was talk of moving it but I can't imagine any place big enough to hold it at this point, except possibly McCormick Center in Chicago...but moving it would cos a drop in registration.
What does it cost to get into ReaderCon these days?
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Date: 2006-05-14 06:09 am (UTC)There is no doubt that one of the contributing factors to the cost of a Worldcon membership is that every year's convention is a 5000-plus member one-shot startup. You could get rid of a bunch of the "overhead" cost, or at least amortize it over time, by doing exactly what Comicon and Dragon*Con have done: hire a few paid staff and run it in the same place every year.
Similarly, the Olympic Games could be made much cheaper to organize if you held them in the same city every four years, with a permanent organization, instead of making them gigantic one-shot events. (The "permanent organization" of the Olympics -- the International Olympic Committee -- doesn't actually operate the various Games. They just authorize local organizing committees to do so. There are a lot of analogies between Olympics and Worldcons.)
All of these things would make them cheaper. Would it make them better? I don't know if I have an answer for that.
For instance, if you happen to live in Southern California, you might say that "Holding the Worldcon in Anaheim every year would make it wonderful!" But would you feel that way if the permanent location was Boston? Or Glasgow? Or Japan, for that matter?
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Date: 2006-05-14 07:32 am (UTC)no subject
Date: 2006-05-14 08:31 am (UTC)As far as I know, there was no cap on Comic-Con attendees last year. At this point, it's more a problem of hotel space, since San Diego's under-hotelled, particularly in the immediate neighborhood, for the size of the convention center. Moving it to Chicago isn't an option; the majority of attendees are SoCal based, so you'd have to get a whole new mass audience. Not to mention losing the ability of Hollywood types to easily pop in for a promo panel, which is another reason for their large attendance. There apparently has been consideration of moving to Anaheim (or at least using said consideration when negotiating with the SD convention center), but that's as far as I can see them moving it. Remember, the concom is San Diego locals.
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Date: 2006-05-14 04:51 am (UTC)no subject
Date: 2006-05-14 04:27 pm (UTC)I see what you're saying, but...
Date: 2006-05-13 07:27 pm (UTC)I just wish that there were literary media cons. Not the way that most Media cons do things with booths and signings and so on, but a Potlatch for Media, if that mades sense.
Chris
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Date: 2006-05-13 07:30 pm (UTC)I don't think it's specifically generational. I think the customer base for "I just want to pay $15 and be entertained" has grown as SF has become mainstream popular entertainment.
To tie in to the potluck analogy: suppose it's time for supper. I can go to House o' String o' Chains, where I pay so many $ and know exactly what they are going to bring me, or I can pay $50 and go to a potluck at the Fan Palace, where I bring my own potato salad and sample whatever else everyone else brings. It's up to me to make the Fan Palace experience worth my time and money. Two different experiences that appeal to two different groups (though there is some overlap).
It's harder to find "it's up to me" people, but I believe they are out there.
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Date: 2006-05-13 08:28 pm (UTC)I wonder how far (if at all) this correlates with "workers get comp memberships" - thus encouraging the view "I paid, so I'm not a worker".
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Date: 2006-05-13 10:13 pm (UTC)I've been seeing that a lot... As well as "I'm not going to be able to get the minimum hours needed for a refund/rollover so I'm not going to bother trying...
I've been seeing a lot less of people offering to help for just an hour or two.
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Date: 2006-05-13 11:21 pm (UTC)My theory is related to Dunbar's theory about social organization. I think there are break points where conventions have to change in organization style or else spin out of control. I do not have any proof, but it seems to me that somewhere between 70 and 200 conventions stop being an extended social network and start needing things like comps because people stop feeling as much loyalty to the group because they can't know even a significant percentage of the con. Plus there starts to be so much to do at the convention that people can start spending the whole weekend doing X.
Comps?
Date: 2006-05-14 01:08 am (UTC)And that's at events up to 1,000 (or more).
It's a cultural thing. And I wonder whether
Re: Comps?
Date: 2006-05-14 01:54 am (UTC)Re: Comps?
Date: 2006-05-14 07:29 am (UTC)Re: Comps?
Date: 2006-07-14 09:26 pm (UTC)no subject
Date: 2006-05-13 09:01 pm (UTC)a) Worldcons scheduled only 3 days of programming (and a pre-programming social evening)?
b) A membership cap of 2000 or 2500 were to be imposed?
I mean, I know this isn't going to happen; but how much would capping the membership to make the con fit into two hotels (and no convention center), and cutting the duration reduce membership costs?
What are the largest expenses that have driven Worldcon membership prices up to where they are, now?
I assume these concepts have been discussed at great length on the SMOFs mailing list, but I don't know the answers to those questions, which is why I'm asking. If someone has constructed a FAQ on those issues, I'd be happy to read it. I understand that you may not have the time or inclination to get into it, here.
And I'm skirting the obvious facts that a) the current floating Worldcon membership list may contain more than 2000 or 2500 people who will continue to demand the privilege of attending each year, and b) many of those repeaters probably *like* the features of current Worldcons that require convention centers to facilitate.
If a membership cap of 2000 wouldn't cut the attending membership cost down to $125, do you think there's anything that would?
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Date: 2006-05-13 09:47 pm (UTC)Digression: I'm reminded of an exchange I had leading up to the Calgary Westercon, when I was trying to explain that Westercon was twice as long as the local SF con and cost twice as much. I wrote, "If milk is $1 for one liter and $2 for two litres, is it fair to complain that the two litre bottle is too expensive?" The only reply I got was, "I don't drink milk."
Fixed facilities costs. When we were obliged to move into expensive convention centers without increasing in size that much, we incurred a huge fixed cost.
The other thing that would drive the cost down would be if we could roughly double the number of people attending. The variable cost to the organizers of a Worldcon membership isn't that high -- I calculate it as around $20 -- so drawing 10K members instead of 5K would allow a substantial reduction in price.
That's probably true. I think that any Worldcon committee that wanted to do so could announce that they planned to shorten the con to three days and impose a membership cap in order to keep the price down to something "affordable." I also think such a bid has virtually no chance of being elected. If they were running unopposed, a bid would materialize to oppose them and "save Worldcon for the masses."
And yes, the subject has been discussed in many places, including this LJ. I don't want to sound tired of discussing it, because I'm not. I suppose it would not hurt to try composing a sort of FAQ on this subject. Maybe it's something I should contribute to Conrunner.net.
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Date: 2006-05-14 06:13 am (UTC)True, there are times when you do want two litres. I'll pay Worldcon prices - in occasional years - because you really get something for your money. They show me lots of things, and I don't have to do anything more than I want to.
OTOH, I don't think my local con (and you know which one it is) is worth more than $15. They charge more than $15, so I don't go. Even if I'm staying home and not going to Wiscon.
I think this makes me sound like the younger generation you're worried about, and I'm older than you are.
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Date: 2006-05-14 06:18 am (UTC)no subject
Date: 2006-05-14 06:19 am (UTC)To continue the analogy, both 1- and 2-litre bottles were available, at comparable unit prices. It wasn't as though the government had banned the sale of small bottles and required that you buy the large bottle or nothing at all.
I still find Worldcon an immense bargain even at full price, although I always vote every year and therefore always get the least-expensive advance price.
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Date: 2006-05-14 01:25 pm (UTC)no subject
Date: 2006-05-15 06:53 am (UTC)This puzzles me. You can afford $2000+ for roundtrip airfare and hotel to go to Japan, but you can't afford $200 for membership?
I am mystified by the argument that we should act as a free marketing agency for the airlines, and that people would be happy to spend many hundreds or even thousands of dollars to see a convention where nothing happens.
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Date: 2006-05-15 12:29 pm (UTC)My trip is going to be 9 days in Japan. When you have 5 of those days in a Worldcon, that is over half of your trip in one place. I am trying to figure out whether a foreign Worldcon is worth the time and money to attend or should I put the extra time into seeing the country.
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Date: 2006-05-14 01:09 am (UTC)no subject
Date: 2006-05-15 05:24 am (UTC)And I see the $15 price point as validation: since we can't possibly put on a Worldcon worth going to for $15, there's no point in risking wrecking it to bring the price down to $100 (more than 6x what they are willing to pay).
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Date: 2006-05-15 06:39 am (UTC)Out here in Fairfax County, it was a really big story when George Mason University made it to the Final Four in the NCAA championship, and by "big story", I mean that a presidential assassination or the second coming of Jesus on game day would have been below the fold of the Washington Post. The actual game was held in Indianapolis. Seats ran from $600 for the cheap seats to $2500 for floor-level seats. I don't think I actually know anybody who could possibly care that much about college basketball (or basketball, or college sports), and yet they sell enough tickets to fill arenas.
I have been in restaurants where one can get a $3.99 combo meal, and I've been in restaurants with a $109 caviar appetizer. I don't see how one rules out the other.
I also know that most of the media gate shows aren't so cheap. You might pay $25 to get a ticket to see the dealer's room or sit somewhere in the auditorium, but add up this reception, that autograph, the other preferred seating, and people can end up spending hundreds of dollars at a media show (not counting what they buy in the dealer's room). And for sure I can tell you that the people spending $625 to go to see James Marsters somewhere are mostly under 35. In fact, one of the problems fan-run media conventions have that they didn't have ten years ago is that actors in the popular shows are a lot more expensive than they used to be (this is known among media conrunners as the "Buffy effect"). I don't see a generational correlation here; some people have always complained about pricing. What is clear is that people are willing to spend money on things they think are worth it.
It's not practical to grow local cons, or Worldcon, the size of DragonCon or San Diego Comic Con, any more than it would make sense to grow World Fantasy Con or Readercon to the size of Worldcon. I don't think it's necessary or even useful to try. What we can do is maintain links between fan groups and organizations, so that we can let people know what different kinds of events are available, and so that we can learn what works and doesn't work in different contexts.
Anybody who argues that conventions should be cheaper, I just invite them to show me a spreadsheet. Show me what expenses can be cut that won't affect membership levels, show me easy ways to increase membership revenue. Even from supposedly experienced conrunners, I often hear silence or nonsense.
I don't think this problem is insoluble by any means. Boskone begat Arisia; Minicon generated Convergence. Toronto Trek started in the '80s when members of the Ad Astra committee wanted to do something more media-oriented, and Anime North started in the '90s when members of the Toronto Trek committee wanted to do something more anime-oriented. Other conventions are undergoing organic evolutions from one category to another, or are splitting off other groups. It's all good. The only problem is when anybody thinks their own bailiwick is somehow the center of fandom, and that fandom as we know it will die if their own favorite convention fails or even changes.
Success is relative. I think FilkOntario got 120 members and it was considered wildly successful. I think Eeriecon gets about 200, and if it got another 50 it would be able to consider itself very successful. There was an anime con in the fall which everyone but the chair said might get 500 people; it got around 570. It was budgeted to break even at 2000 people, and it imploded messily on the Saturday afternoon of the convention.
What we need to do is build viable fan organizations. There is no one-size-fits-all definition of success. The only metric that makes sense is net income; if a convention breaks even or makes a surplus, it can be run again next year. If we can build viable organizations and keep them talking to each other, fandom will survive.