Very Local

I listen to KCBS (San Francisco all-news radio station) on the Audacy app in the mornings while I'm getting ready for the day. They localize ads, sometimes with hilarious results (like when it was serving up ads for a Portland, Oregon car dealership). For the past week or so, though, I was impressed that it was serving up an add that was localized for Lyon County, Nevada, where I live. That's pretty specialized! There's also one for a regional health service serving Carson City and Washoe, Storey, Churchill, and Lyon Counties, which is a little less surprising.