kevin_standlee: (Formula 1)
The Formula 1 racing series got underway today with the running of the Australian Grand Prix in Melbourne, where it looks like it was a fabulous day. With the time difference, this is probably the most convenient of all of the F1 races (save the two held in North America) for me to watch, with the pre-race show starting at 7:30 PM local time. We're now in the post-Michael Schumacher era, but Kimi Raikkonen seemed to have stepped into Michael's role easily in his first race for Ferrari, cruising to a win after qualifying on the pole. He did say in the post-race interview that his radio failed, making communication between the pit and the car a bit difficult, but it did not seem to affect his performance.

I have to think one of the real stories of the Australian GP was Lewis Hamilton, the rookie driver who finished third in this, his first ever F1 race. Hamilton even led for a few laps after the leaders ahead of them took their initial pit stops. He seemed cool and calm, and if he can keep this up, will be one to watch closely.

Another thing I noticed was the new paint schemes. Tobacco company advertising on F1 cars and uniforms is now completely phased, out, although Marlboro still has a significant stake in Ferrari, it seems. The Ferrari paint scheme and uniform has what looks like a bar code in a white rectangle in the same spots that the cigarette logo used to appear. I haven't worked it out, but is that possibly "Marlboro" spelled in bar-code font?

Thanks to Cheryl's influence, F1 is the only motorsport series I pay any significant attention to, despite the fact that my employer sponsors a Craftsman Truck Series driver, Jack Sprague. But it's not surprising that Con-way Freight would sponsor a truck, now, is it?
kevin_standlee: (Formula 1)
Further to the discussion of sporting event viewership, Cheryl forwards to me a story about AT&T sponsoring the Williams Formula 1 race team. It won't get them much notice in the USA, where F1 is hardly noticed compared to the Monster That is NASCAR, but AT&T wants global notice among people with money to spend, and decided that sponsoring an F1 team was a good way to get it. (Formula 1 is far more popular in Europe and elsewhere than it is in the USA.)

May 2025

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