Mar. 21st, 2010

kevin_standlee: Kevin after losing a lot of weight. He peaked at 330, but over the following years got it down to 220 and continues to lose weight. (Default)
Over the past few days, I've been watching the BNP Paribas Open (tennis tournament) in Indian Wells, and I noticed that one of the sponsor's commercials was remarkably similar to an commercial for The Ladders, a high-end job search site. But their messages were completely opposite of each other. In both cases, a big tennis match is interrupted by "ordinary people" charging in from the stands and taking over the match. But with The Ladders, it's presented as anarchy and a Bad Thing, while in the case of BNP Paribas, the would-be tennis players all queue up to take a turn at whacking the ball over the net in an orderly fashion and it's a Good Thing.

I don't know if it's significant, but the tennis-as-anarchy commercials are over on the Golf Channel. I've yet to see both ads playing close to each other on the same channel.

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